Scale Your Personal Brand & Create 100 Pieces Of Content Per Month in Less Than 1 Hour A Week

We get it. You’re so dialed into building and running a business and taking care of those around you, that the thought of scaling your personal brand is laughable. And social media? Forget about it. Your priorities are calling.

As a result, you reluctantly remain at today’s scale with limited influence while that small flame inside you continues to burn.

… Until today.

With this playbook, you can scale your personal brand by creating 100 pieces of content every month in less than 1 hour a week. It’s content that you can use to expand your digital presence, build your personal brand, and grow your business. It’s the platform upon which new opportunities are launched: speaking, books, media, and so on.

scale yourself 

Step 1: Outline Your Personal Brand Messaging

Task: Outline

Time Limit: 5 minutes


What’s your message? To make the most of your personal brand, you need to plan your content. Find inspiration for your message by asking yourself these questions:

  • Who is your audience and what piques their interest?
  • What wisdom and information would they find valuable?
  • What questions do you get asked frequently?
  • What questions should people be asking but aren’t?
  • What advice do people ask you for?
  • What is a common misconception people in your niche have?
  • What myths do people have about your industry? What are the facts?
  • If you’re in a niche market, is there a term or concept worth explaining in detail?
  • Have you heard something controversial recently? How did you respond?
  • Can you make a prediction about a trend in your industry?
  • What big mistakes have you made and how can others learn from them?   
  • What are the top 5 things you learned last year? The first year working in your industry? 

Once you have an idea for your content, sketch a quick outline of your message. Introduce your message: what are you talking about? In very explicit terms, state the lesson your audience will learn after consuming your content. Get to the meat of your message: Point 1, Point 2, Point 3

Wrap up your message with a succinct conclusion:

  • What’s the takeaway message?
  • What action do you want your audience to take as a result of what they’ve learned?


Step 2: Conduct an Interview

Task: Interview

Time Limit: 15 minutes


Download this app from Temi.

Open the app and begin to record yourself speaking. The idea here is to use your outline from Step 1 and transfer the expertise from your head into an audio recording.

Keep your outline in front of you as you record to make sure you cover all the main points.

Practice discipline — stick to your outline. Everyone loves going on tangents when talking about a passion (and passion topics are great!), but unnecessary side-tracking dilutes the value of your message.

Send the audio file to a transcriber when you finish recording. (You can do this right from the app.)  At a very modest price of $0.10/minute, expect to get your transcription back in about 5 minutes.


Step 3: Editing

Task: Article Editing

Time Limit: 20 minutes


Quickly read through the article transcription.

Organize the raw transcription into a structured outline. This is as easy as copy/paste. (Hint: The transcription should already follow this structure if you used your outline.)


Open the article with a bold statement, question, or statistic to hook the reader. In very explicit terms, state the lesson the audience will learn after reading the article.


List and explain the main points of the article.


Keep it brief. Include an “ascension” – what should your audience do next? What’s the takeaway message?

Once the “raw” transcription has been organized, start editing to make it flow smoothly.

Add headers, subheaders, bullet points, and numbered lists. Work in keywords when appropriate. Rewrite confusing phrases and sentences for clarity. Add logical transitions when necessary. Remove redundant ideas and phrases. Replace boring words and complex jargon with simple, more direct synonyms.

Run the entire article through a free tool like Grammarly to catch mistakes.

Pull 3 quotes from the article. What would look great and sound punchy on an image?

  • Quote 1: abc
  • Quote 2: abc
  • Quote 3: abc


Step 4: Create Social Media Assets That Reflect Your Personal Brand

Task: Create Social Assets

Time Limit: 10 minutes


Take the 3 pull quotes from Step 3 to create 3 different quote graphics for social media.

People love using Canva for this. You can upload your image files or use the templates Canva supplies. Canva offers Enterprise-Level memberships, but the Free-Forever membership works just fine too.

Add your quotes to the images. Change fonts and play with the colors to get a design that best captures your brand personality.

Use snippets of your edited article to create status updates. Social media is wildly more effective with visuals so you want to pair each status update with a quote graphic.


  • Status 1 for quote 1
  • Status 2 for quote 2
  • Status 3 for quote 3


  • Status 1 for quote 1
  • Status 2 for quote 2
  • Status 3 for quote 3


  • Status 1 for quote 1
  • Status 2 for quote 2
  • Status 3 for quote 3


  • Status 1 for quote 1
  • Status 2 for quote 2
  • Status 3 for quote 3


  • Status 1 for quote 1
  • Status 2 for quote 2
  • Status 3 for quote 3

Be contextually relevant to the audience’s psychology on each platform. Know when to keep the statuses short, when to go long, when to add humor, etc.

scale yourself with content

When people are on Facebook, they expect a totally different experience from you than on LinkedIn than on Twitter than on Instagram.

Remember that trends change for a reason, so a technique that’s resonating with your audience now will not be the same technique that resonates with them next year.

Step 5: Distribution

Task: Distribute

Time Limit: 10 minutes


Publish your article on at least 3 platforms:

Platform #1: Your personal blog or your company blog. (Don’t have a blog? WordPress makes it easy and free to start one.)

Platform #2: LinkedIn – it’s as easy as clicking ‘Write an Article’ from your homepage.

Platform #3: Medium – anyone with an email can sign up.

Post your social media assets to your social profiles. On Facebook: post status #1 with graphic #1, status #2 with graphic #2, and status #3 with graphic #3.

Repeat for Twitter, Instagram, LinkedIn, and Pinterest. Schedule your posts throughout the week. Monday through Sunday: morning, afternoon, evening.

Everybody thinks they know the “secret timings” for when to post statuses in order to receive the most engagement from followers, but the timing depends on YOUR unique audience. When are they most active on social media? What is their emotional state when they are active? What actions do they associate with each emotion?

(I’m more likely to purchase something directly from a Facebook ad at the end of the day when I’m tired and unfocused, but I’m more likely to comment on an article in the morning when I’m chipper and caffeinated.)

Do you have an email list — people who you believe would enjoy your article? If so, send a quick email inviting them to read it. Explain why you think they’ll benefit from reading the article and add a link to your blog.

Step 6 [Bonus]: Paid Promotion to Boost Your Personal Brand

Task: Paid promotion

Time Limit: 5 minutes


  • Do you see one of your social posts performing exceptionally well? Boost it!
  • Set up a business account on the respective social platform.
  • Select your audience: Who do you want to see your article?
  • Select your budget.
  • Bam! Gain more visibility for expertise.


Repeat steps 1-5 every week.

Open your calendar right now and schedule a weekly time slot to work on your content. 20 minutes to plan and interview.

~ Send to Temi & wait for transcription ~

40 minutes to edit, create, and distribute.

Now enjoy the credibility and visibility that comes with being known for your expertise.  

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