No, we don't just work with anyone. We typically reject about 33% of people who want to work with us. There are two criteria we use to decide which people we'll work with:
1. Does the person have a deep enough expertise and experience to write about it or to guide a ghostwriter? Our process delivers results, but only if the person actually knows what they’re talking about.
2. Does the person have a clear understanding of how content works, and a reasonable expectation for ROI? There must be a clear purpose behind creating content. This is our first step in our qualification process. If the return you're hoping for or expecting isn't realistic, we can't work together because there's no way for us to win. Even if we do a great job and we nail the content, you might still be upset because you didn’t reach a goal that was impossible to begin with.