Executive Summary

Ablis needed to take their brand and business from startup to growth and chose Flow to help them through the entire customer journey. We helped them:

• Map the customer journey, refine personas, and deliver a set of brand guidelines
• Update the copy and design for their website
• Create blog and social media content to drive more website traffic

About Ablis

Ablis is a team of just-one-more-mile, “never stop or slow down” adventurers—just like you. When they started Ablis, there wasn’t a CBD infusion on the market to support their adventure goals. So they rolled up their sleeves and got to work. The result? A line of functional CBD infusions designed to support your active lifestyle.

Challenges & Objectives

Ablis was in a situation where what they created was good for when they started but wasn’t representative of the brand and customer experience they needed to reach the next level of growth. 

Their team was heavily focused on opening distribution channels and supply chain, and their support needs were growing to a point where they needed dedicated help but the costs of doing so on their own were too high.

In addition, their website was functional but the imagery, copy, and UI/UX needed a complete overhaul to fit where the business had evolved and was heading. And they needed content to attract more organic website visitors.

How Ablis Went from Startup to High-Growth

Ablis hired Flow and needed help on multiple fronts, all with relatively high urgency. The implementation plan was designed to first reduce costs, then generate revenue, and to use that revenue to fund a new website and content.

• Create brand guidelines to unify the brand and the varying products.
• Create a content strategy for their blog and social media to drive organic traffic.

Ablis worked with Flow's team to unify around their brand’s evolution. They had created numerous CBD-infused products from flavored sparkling and still waters, concentrates, and topicals. They needed a way to unify those products in a single brand that made sense to their customer and also to evolve their brand’s aesthetics.

Finally, Flow found that the stories from within the team at Ablis were resonating with customers, so Flow created a content strategy that involves interviewing employees and using Ablis’ in-house photography.

Results

Ablis has a cohesive brand that’s reflected brilliantly across their website, social media, and blog content.